American public diplomacy ... in Denmark

The American ambassador to Denmark Cain joined integration minister Rikke Hvilshøj and a NGO using NBA stars to create street-level integration. This is an interesting example of public diplomacy, directed at young Danes with another ethnical background than Danish. It is a group that is much discussed in the Danish public debate and the fear of radicalisation is always between the lines. There is no doubt that the ambassador hits on a very relevant target here, seen from an American policy-level. However it is a question if Rikke Hvilshøj and her ministry will get as much from the stunt - or just be seen as an auxillary to ambassador Cain. Ambassador Cain and Integration Minister Rikke Hvilshøj