Media strategies for deflecting negative stories

The CBS journalist Sharyl Attkisson [sic] writes about some of the strategies that media-spinners will try to deflect a journalist's interest in the short articleThe PR Playbook.

One of the strategies is demanding all information before agreeing to an interview, then dropping the interview. Though I don't know a lot of journalists who would fall for that in Denmark, it is still a neat, dirty trick, especially if the blame isn't on you yet but that you know that it will.

Kommunikationsforum has made a Danish plagiate here.